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To empower content creators and provide them with more revenue opportunities, YouTube has implemented changes to its monetization policies. By lowering the eligibility criteria for its Partner Program and expanding its Shopping Affiliate Program, YouTube aims to attract creators from rival platforms and increase their earning potential on the site. Let’s take a closer look at these updates and what they mean for content creators.


YouTube Partner Program: Access Sooner, More Opportunities

Under the new guidelines, YouTube has made it easier for creators to gain access to its Partner Program at an earlier stage. The company announced that it is expanding the program by introducing lower eligibility criteria, enabling creators to start earning on YouTube sooner. This expanded access to the Partner Program unlocks various fan funding features, including channel memberships, Super Chat, Super Thanks, and more.

Previously, creators had to meet high standards to be eligible for the program. However, with the modified requirements, creators now need to have at least 500 subscribers, three public uploads in the last 90 days and 3,000 watch hours in the past year. These lowered thresholds allow new creators to monetize their content faster than before.

Expansion of YouTube Shopping Affiliate Program

In addition to the changes in the Partner Program, YouTube has also broadened its Shopping Affiliate Program. Creators with over 20,000 subscribers are now eligible to feature products from other brands in their content, allowing them to earn competitive commission rates on product sales made through their videos and Shorts.

This expansion enables creators to monetize their influence in a new way, directly benefiting from the sales of the products they promote. The program provides a seamless shopping experience for viewers, allowing them to shop and learn more about the products featured by creators. Creators can easily access commission rates for products and tag videos to provide additional information.

YouTube vs. Rival Platforms

These changes in YouTube’s monetization policies come at a time when a contentious situation is unfolding on one of its major rivals, Twitch. Proposed changes to Twitch’s monetization policy have caused frustration among creators, who are concerned about potential negative impacts on their earnings.

With the updates to the Partner Program, YouTube has the potential to attract disgruntled creators from Twitch and other platforms. By offering easier access to monetization and faster earnings, YouTube positions itself as a more enticing platform for content creators.

Moreover, the expansion of the Shopping Affiliate Program provides creators with substantial subscriber bases and the opportunity to earn commissions from product sales featured in their videos. This further enhances their earning potential and reinforces YouTube’s competitive edge in the streaming video market.


YouTube’s recent changes to its monetization policies have made it easier for creators to earn money and access the benefits of its Partner Program. By lowering eligibility criteria and expanding the Shopping Affiliate Program, YouTube aims to empower content creators, attracting creators from rival platforms, and increase their earning potential. These updates are seen as a positive step in the right direction, providing creators with more opportunities to monetize their content while solidifying YouTube’s position in the streaming video market.

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